What we believe in.

These are our guiding principles: four core beliefs that shape everything we do.

Make a difference.
We believe in the power of plants. That having alternatives matters. From our founders to our newest recruits, the knowledge that we’re making a difference is what moves us forward, every day.
Stay true to our roots.
Call us old-fashioned, but we think there are some things people can do better than machines. We prefer to do things by hand, using traditional methods our growers have honed over decades.
Quality over quantity.
You don’t have to be the biggest to be the best (in fact, it helps if you’re not). Our plants are organic, chemical-free and grown slow - just the way they should be.
Respect the earth.
For us, being green isn’t about ticking a box - it’s a way of life. We try our best to tread lightly, act thoughtfully and above all, do the right thing.

Getting older has its advantages.

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